![]() Those who "get it" and adapt will flourish. We're still at the very early stages of this transformation, but this change in paradigm is the primary driver behind the difficulties many "old" media businesses (record companies, newspapers, magazines, book stores, etc.) are experiencing, and is also the impetus underpinning the boom in "new" media businesses (online retailers, social networking communities, online video, etc.). Whereas print was print, video was video, and audio was audio in the analogue world many of us grew up in, the digitisation in recent years of print (via computers), photographs, video and audio has (a) democratised the availability of affordable hardware, (b) led to a boom in software development to empower all the new hardware, and (c) shifted to a great extent the barrier-to-entry for content creation away from capital ($$$) and circumstance (connections, brown-nosing) toward creativity (brains). Here's why.įor the past several years, I've been experimenting with putting together photographs, video, audio and text into slideshows, short videos, and other multimedia presentation formats, because I saw at a relatively early stage the creative potential being unlocked by rapid advances in digital technology. When Apple first announced Aperture 3, the one feature among the "over 200" new features touted by the company that really got me excited was the potential for creating multimedia output. ![]() In any case, please note that "performance may vary", as the marketing slogan goes. I still have most of the issues I've written about, but that could possibly be due to the fact that I built much of my Lembeh Library prior to the updates. Note: Since posting the first two parts, I've received a few comments and emails from people who've installed updates 3.0.1 and 3.0.2 and are either experiencing fewer issues or none at all. Please read this in conjunction with Using Aperture 3: Part 1 and Using Aperture 3: Part 2. This is the last of three blog posts about my initial experience using Aperture 3.
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